So I jumped back into the market today 2/20/25 @9:38am
This is the play I took:
[BOT +1] 16 JAN 26
140 CALL @4.95
VOL = 29.27%
No idea what the VOL percentage means but soon I will.
Anyways, I’ve been had my eye out on TJX I actually got a journal specifically for trading and tracking my thoughts and plays.
Just a simple journal I found at Office Depot, the pages can be moves around without tearing and has dividers. I like how small it is too. Anyways…
Below is a video of me just explaining my thoughts and why I took the trade, mind you…I am new haha I am always a student at the end of the day.
I do not know it all, I am simply documenting my learning process because I never got the chance to do this with my other businesses/investments and thought this would be refreshing to myself and others interested when the time comes.
By the way, I’ve done deep research on TJX before.
Aside from the charts going up, they are a pretty good company number wise.
The only thing I do no like about TJX is that they make money off of others brands…
You know what I mean?
They do not actually have a “TJ MAXX” brand in their store.
Like if you walked into HEB (if you live in Texas) there will be HEB version of Doritos Chips on the shelves.
BUT, that did not spot me from doing this trade…
Why you might ask?
Well…TJ Maxx isn’t just one store…
They own Marshalls, HomeGoods, Sierra & HomeSense!!!!
Okay, if you’re a guy you may not see a big deal in that but if you’re a girl you know!!!
Plus I’ve shopped and been in almost all of these stores, and trust me…
When it is the holidays, huh…them moms, sisters, aunties, grandmas are all packed in them lines…
You’ll even see husbands and fathers in line…of course with their wife’s lol
This brings me to say this, please looks at the chart below:
This probably is not the best screenshot, but around Q4
The girls are SHOPPING!
Not only do they sell “brand name” clothes, but they sell perfumes, skin care products found in Sephora plus they got Korean skincare, which is a trend.
They got home decor, kitchen goods, and more…
Safe to say I am all for TJ Maxx.
But what really caught my attention is the fact they are up to date on marketing…
Let me give you an example:
Below is a YouTuber I watch, she’s been mentioning “Marshalls” for a while now, and now she’s an official brand ambassador.
I know, I know…
This is not “real research” to many that are reading this but to me…huh…to me. This just validates that there is money to be made!
They are updated with the times and not afraid to invest into creators that get views and have influence.
Women talk, word gets around REAL REAL fast.
Plus my cousins, fiancé soon to be wife is a SHOPPER.
Even though I am not, I still go with her to see what the average consumer spends their money on and of course to see what all the hype is all about.
She knows the store hours down to the TEEEEE, she knows when a new location is opening up near by…
Even when they restock inventory lol
Let me calm down and get back on track, TJX is getting women of the right age and audience to start purchasing online — this will take them to a new level.
Because when I walk into their stores the age group shopping are around 25 and up (like 50’s)
I’m telling you…TJX is so slept on lol
Here are screenshots of my plays just for my own track record (I tend to forget when I bought or the date I bought in so now I cannot say that I don’t know.)
[UPDATE 2/21/2025 Friday @9:23AM]
Good morning!
I forgot to mention describe the current position the economy is in right now…
So I’ll just leave this here for reference:
Trump got into office in Jan 20th, 2025 and began changing things.
Tarif Tax
Elon Dodge $5,000 tax return
Target DEI/Immigration/Abortions
Withdraw healthcare
Etc.
For more details: https://www.npr.org/2025/01/28/nx-s1-5276293/trump-executive-orders
Overall, this can effect everything in the market…heck in live!
But I am trying to focus on the things I can only control which is planning my next move.
I must take in the information to prepare myself and not get overly worked up…not saying I have no emotions…just being able to navigate it properly to make sure we leverage the market.
Anyways, with all these changes happening, the market is down again today.
On top of that NVIDA earning is happening on the 26th of February 2025
Things are not looking the best in the United States, lots of debt, people unable to pay for things.
The wealth gab is widening…
This is the state of what is currently happening in today’s US economy.
Psst…forgot to add my exit plan.
If down 30% i will exit
If up 50-100% i will take profit
must exit before September